Joy Alukkas the Chairman and founder of Joyalukkas followed in his visionary father's footsteps and took the name to a global platform. The Joyalukkas Group today is a multi-billion dollar conglomerate with varied business interests. The group has built strong presence across ten countries around the world and operates one of the largest jewellery retail chains in the world. With a strong customer base of over 10 million customers and a committed team of over 6,000 employees worldwide, the phenomenal success of Joyalukkas Group has been driven by an unstinting commitment to quality and 100% attention to customer satisfaction.

Joyalukkas jewellery was the first jewellery retailer to be awarded the prestigious 150 9001:2008 and 14001:2004 certification and has also won many awards and recognitions from renowned bodies and governments across the world. The Joyalukkas Jewellery showroom in Chennai has been recognized by the Limca book of records as the 'World's Largest Jewellery Showroom'. Currently, the Joyalukkas Group operations include Jewellery, Fashion & Silks - Jolly Silks, Money Exchange -Joyalukkas Exchange, Malls- Mall ofJoy, Electronics - Joyalukkas Digital and Realty- Lifestyle Developers.

Jolly Silks offers a range of branded Women, Men's and Kids apparel. The extensive range for Women includes Designer Sarees, Lehenga Cholis, Churidars, Kurtas and Formal Dress Materials for Weddings, Occasions and Daily wear. All designs and creations available atiolly Silks have been specially created to appeal to a wide array of tastes and traditions and are suitable for a variety of occasions from parties to bridal wear. Come discover the new Fashion Destination at our showroom near you.



The true origins of Jolly Silks were in the Joyalukkas Wedding Centre's across Kerala. Within these Wedding Center's, we sensed a need in the market for high quality Women's Wear. And since the Joyalukkas brand represents quality, strong values and innovation, we decided we would take these values and our expertise to the sphere of designer sarees and dress materials. Thus, all our Wedding Centre's have been transformed into Jolly Silks showrooms, offering you a marvelous variety of sarees and dress materials for every festive occasion. We have also retained our extensive range for fashion and clothing material for Men and Kids.

We are constantly on the lookout for new ways to enrich and enhance our customers' experience and convenience. This website will keep you updated on the latest from us. Browse through our designs and collections and be the first to know of our exciting offers. We thank you for your interest in Jolly Silks and hope you have a thoroughly fulfilling experience with us.

As a valued Jolly Silks customer I welcome your feedback and opinion to help serve you better, please write to me on [email protected]


    To blend tradition & fashion and fulfil every fantasy & aspirations of the value conscious apparel seekers of today.


    We will delight and exceed our customer expectation by offering then holistic, desirable value driven solutions in clothing and apparel.


Joyalukkas Group is a multi-billion dollar conglomerate that has various business interests, including jewellery, money exchange, fashion & silks and malls. In a span of 30 years, the Joyalukkas Group has become a global enterprise.